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Whatever the fashion trends, Indian traditional wear stands out and always makes a fashion statement in the most unique manner. Indian men’s traditional attires are inspirational and festivals celebrated in India have received a lot of attention from the world not only because of the rituals guided by the religion or the gastronomic delicacies but also because of the way Indian men dress up for these much awaited occasions. Kurta Pyjamas, Sherwanis or Pathani Kurta Pyjama are a few of the ethnic wear that are immensely popular and also much favoured attires. Pathani Kurta Pyjamas, as the first visual image comes into one’s mind, personify men who hold that truly masculine and macho looks, with robust and strong physique. They

Eid fills every heart with happiness and joy as it brings with it the spirit of festivity and celebrations, giving break from one’s normal routine and giving an opportunity to meet those near and dear ones whom one wishes to meet every day but the rigmarole of life does not allow. This calls for visiting one’s friends and family members, forgetting about any hard feelings and flow in the spirit of bon-homie. It is the time to do some charity to the poor and also to exchange gifts. As Eid is a religious festival that comes after a month long fasting, it is ruled by some rituals and traditional values that add to the sanctity of this pious festival. Dressing

Linen, a fabric made from the fibres of flax plant, is laborious to manufacture but valued for its absorbent quality as well as the coolness and freshness that it provides in hot weather. Linen textiles appear to be the oldest in the world. The textiles in linen weave texture, even when made of cotton or any other non-flax fibres are also referred to as linen. Linen Fabric is smooth to touch, have high natural lustre and most importantly it can absorb a fair amount of moisture without feeling unpleasantly damp to the skin. Linen is a popular fabric all across the world and countries like India have fully realised how these properties make it a good dress material to be

Festival of Eid is a Muslim festival which arrives after a month long fasting. As any other festival, Eid is the time to rejoice and cherish good times with friends and family. It is feasting time which instils universal brotherhood and spirit of bon homie amongst people. People with faith in Islam follow rituals and age-old traditions which enliven the values of community feeling. Like any other festival, Eid is the time to go and meet your near and dear ones and exchange gifts. This also calls for dressing up in new clothes. For the Muslim women, this festival means a lot of preparation and planning. Preparation of the feast which includes sevayian, a traditional sweet to be relished on

Ladies bottom wear is full of variety and it has gone through a lot of change since the bygone times but one trendy fashion statement which seems to have made a permanent mark is the Palazzo Pants. They are long women’s trousers which are well fitted at the waist but wide and with flare at the bottom, making them an incredibly comfortable wear especially in accordance with Indian climate. Though it is a fact that palazzos are a part of recurring fashion and they have their roots in Italy, where the word means palace, yet these easy to wear trousers have always fascinated the women with its elegant cut and cool style. Palazzo pants are best worn in summers and

  Embrace the gaiety, cheer and sanctity of Eid-ul-Fitr with Indian Wedding Saree 2018 Ronaq-e-Eid collection. It is a much-awaited selection of beautifully embroidered and embellished traditional Islamic clothing styled with a modern panache, for the whole family. During Eid celebrations, the salwar kameez is a time-honoured favourite amongst women. This season you can appear chic, fashion-forward and demure in a stunning version of this outfit by pairing your salwar with a flared sharara, gharara or Patiala salwar. Another evolving trend is opting for a floor-length abaya-style gown, anarkali suit or straight cut suit. To fully capture the ‘raunak’ of this important festival, our collection features elaborate, hand woven kadai work which is often paired with zari, mirror work and

Saree, the most sensuous of the apparels ever created, makes any woman look stunning, carving the femininity out of her and giving her the unmatched identity. Saree came into existence, since ancient times, worn by both men and women in different styles. Time has seen a change in its style of wearing but it has never ever lost its popularity, rather it has won the title of being the sexiest apparel in the world which speaks volume of the impact it has made in the International market. No wonder, it has gained global recognition. Sarees, these days are a real fashion statement and one sees great variety in sarees. Printed, handloom, embroidered sarees have established themselves as the trendiest of

Mehendi and Sangeet Ceremonies are very important pre-wedding functions which are full of fun time with friends and relatives. Both the events aim at adding galore to the wedding ceremony, though they have their individual significance as far as pre-wedding rituals are concerned.Dressing up for the wedding functions is the intrinsic part of the customs and everyone wants to look their best in the most unique and stunning attires. Shopping for the clothes happen much before the events and a lot of research goes into finding what is trendy and in vogue. It is also important that the shopping remains within the budget and not go too overboard. Since these pre-wedding events cannot be considered any less important than the

Dressing up in a fancy saree during the height of hot summers can seem like an impossible task, but not so if you’ve got a chiffon saree! Chiffon is an airy, light and translucent fabric. It is manufactured using tightly twisted threads. Over the years, chiffon has replaced silk and cotton sarees as summer attire mainly because it is an easy-to-wear fabric and it has elegant draping. In addition, chiffon fits neatly and closely to a woman’s curves, making her look slim and graceful. Why are Chiffon sarees so popular? Apart from being easier to wear, chiffon sarees are also easy to manage. Cotton sarees on the other hand require starching and unless you’re an expert in wearing them, it

Lehengas are one of the most beautiful forms of Indian wear. Not only are they designed in many styles and colors, but they can be embellished and adorned in hundreds of different ways to create a customized look, that’s personal. To customize your own lehenga, consider the following tips: #1 Try Long Blouses Too often, when selecting a lehenga, most women are obsessed about the design and cut of the choli. For most, the more elaboration and design it has, the better. But all these women are forgetting one important thing: most of the blouse gets hidden when you drape your top half with a dupatta. The solution is to consider a long lehenga blouse. Not only are they attractive